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(Curriculum Preview) Short-term Course “Social media and its business applications”—Lu Yong, Penn State University

Time :2013-05-06

Topic: Social media and its business applications

Teacher: Lu Yong (Penn State University)

Syllabus:

1. Social media in USA (Facebook, Twitter, Google+, etc.)

2. Social media in China (微博,天涯,PPDai, etc.)

3. Social media's business models and applications

Time: 9:00-12:00 am, May 9th, 10th and 11th.

Venue: Room 705, Yucaiyuan, Guanghua Campus

The number of participants is limited. Please contact teacher Liu in MBA Education Center, Tel: 87352216