“Brand Storm from China: An Evolutionary Journey from OEMs to Chinese Global Branded Businesses”
——On the Lecture by Wang Fang from University of Manitoba
On May 11th, at 2 o’clock in the afternoon, Wan Fang, professor of University of Manitoba in Canada gave a wonderful lecture at room 701 of Yucaiyuan at Guanghua Campus. The lecture is themed “Brand Storm from China: An Evolutionary Journey from OEMs to Chinese Global Branded Businesses”, and whole classroom was full of enthusiastic students.
Professor Wan Fang devotes herself to the research of brand. During the lecture, she shared the book Brand Storm from China, which she was still work on, with the students and also gave vivid examples for students to understand. Then, Professor Wan answered questions from students and teachers with her broad knowledge.
Professor Wan Fang, with her profound marking and brand planning ability, rich experiences and broad knowledge, gave a wonderful speech on brand. The lecture left the students deeper understanding of the knowledge concerning domestic and foreign brand planning and advertising. It also boarded the students’ horizon, animated their thoughts and made them harvest a lot.