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undergraduate

Educational Plan for Master in Marketing


Major Name:Marketing

Degrees Conferred:Master of Management

Language of Instruction:Full English


Research Fields

1) Services Marketing and Customer Asset Management

2) Chinese Consumer Behavior Research and Brand Planning

3) Strategic Marketing Research

4) Marketing and Brand Management Engineering

5) Marketing Channel Development and Retail Management


Program Duration

Graduate students shall enroll at SWUFE for 1 year as a full time student in order to gain a Master’s degree. Any extension of study period shall not be longer than another year after students’ application.


Minimum credit requirement

The total credit required is at least 26 credits, 20 of which are course credits.


Semester Course Type Course Title
Weekly Hours Total Hours Credits
Semester 1
Compulsory Courses
Corporate Information Strategy and Management
3 27 2
Managing Innovation
3 27 2
Marketing Research Methodology
3 27 2
Intercultural Business Communication and Management
3 27 2
Operation Management
3 27 2
Human Resources Management
3 27 2
Marketing Management in China and Europe
3 27 2
Chinese Language
2 32 2
General Introduction of China
2 32 2
Academic Exchange and Academic Papers
2 32 2
Semester2

Graduate Thesis
Literature Review and Thesis Proposal


2
Thesis


4


Degree Dissertation

Implementing is according to the university regulations.


Educational Plan for Master in Operation Management


Major Name:Operation Management

Degrees Conferred:Master of Management

Language of Instruction:Full English


Research Fields

1) Supply chain logistics management

2) Procurement and Supply Management

3) Financial supply chain

4) Supply chain and E-commerce

5) Supply chain and Behavior Operations


Program Duration

Graduate students shall enroll at SWUFE for 1 year as an full time student in order to gain a Master’s degree. Any extension of study period shall not be longer than another year after students’ application.


Minimum credit requirement

The total credit required is at least 26 credits, 20 of which are course credits.

Semester Course Type Course Title
Weekly Hours Total Hours Credits
Semester 1
Compulsory Courses
Corporate Information Strategy and Management
3 27 2
Managing Innovation
3 27 2
Marketing Research Methodology
3 27 2
Intercultural Business Communication and Management
3 27 2
Operation Management
3 27 2
Human Resources Management
3 27 2
Marketing Management in China and Europe
3 27 2
Chinese Language
2 32 2
General Introduction of China
2 32 2
Academic Exchange and Academic Papers
2 32 2
Semester2

Graduate Thesis
Literature Review and Thesis Proposal


2
Thesis


4

Degree Dissertation

Implementing is according to the university regulations.