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The Opening Ceremony of the first Joint

Updated : 2017-09-22

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On 15:30, September 19, 2017, the School of Business Administration held the 2017opening ceremony of“4+0”Joint Program between with Audencia Business School in Hongyuan building 101. Prof. YIN Qingshuang, Vice President of SWUFE, Prof. SHI Daimin, Vice President of SWUFE,Ms. XIE Hong, Director of Student Affair Department, Dr. LIANG Ting, Director of Office of International Exchange and Cooperation and Dean of College of International Education and other leaders of SWUFE, Prof. KOU Gang, Executive Dean of SBA, Mr. WANG Shi, Party Secretary of SBA, Prof. YANG Shilei, Vice Dean of SBA, Prof. TANG Mingfeng, Director of International Affairs Office and Sino-French Innovation Research Center of SBA and other representatives from SBA, Prof. Emeric Marie Albert PEYREDIEU Du CHARLAT, President of Audencia Business School, Prof. Christophe GERMAIN, Vice President of Audencia Business School, Ms. Desanka Lucrecia Elli SCHMITT, Director of the Department of International Relations and other guests from Audencia Business School, Mr. Adrien CAVEY, Deputy Consul General and other guests from the French Consulate in Chengdu attended the opening ceremony. The meeting was chaired by Prof. KOU Gang and all the 100 freshmen of the 2017 “4+0”programmeattended the ceremony .

Firstly, Prof. KOU Gang announced the opening ceremony and introduced the guests and played the promotional video of SWUFE to help guests and students learn more about SWUFE. Subsequently, Prof. YIN Qingshuang expressed congratulation on this programme as well as the expectation of further cooperation between SWUFE and Audencia. On behalf of the French Consulate General in Chengdu, Mr. Adrien CAVEY congratulates SWUFE and Audencia on their successful cooperation of "4+0" programme, with special reference to the Sino-French Innovation Research Center which has made outstanding contributions in promoting the exchange of Chinese and French universities. After watching the promotional video of Audencia Business School, Prof. SHI Daimin, Prof. Christophe GERMAIN, Ms. Desanka Lucrecia Elli SCHMITT and the representative of students respectively addressed. Prof. Christophe GERMAIN introduced the composition and learning content of this programme, emphasizing that students should not only learn scientific knowledge but explore more about the international culture and cultivate the basic idea of international feelings. Later on, Prof. KOU Gang presented the appointment of the members of the Strategic Advisory Committee to President and Vice President of Audencia Business School. Finally, all the members of the participants stand up, chorus the song of SWUFE. When the ceremony was finished, all the guests took pictures in front of Hongyuan building as a memory and the students enjoyed a buffet party in a relaxed atmosphere.

The opening ceremony further deepened the students' understanding of the Joint Programme between China and France, strengthened the friendly communication between the two schools, prompted the students to set long-term learning goals, and began a new course of study.

The School of Business Administration (SBA) of SWUFE is one of the business schools with the longest history, best faculty, and largest scale in southwestern China. SBA did not only set up the first doctoral programs for Industrial Business (1987) and Business Management (1993) in China. It was also accredited as one of the first 30 universities and colleges qualified to set up the EMBA program in China by the State Council Academic Degrees Committee (2002) as well as the first school setting up the MBA program in southwestern China. Moreover, the Doctor of Business Administration (DBA) program of SBA obtained the earliest (2003) primary discipline accreditation by the Ministry of Education in southwestern China. In 2014, the school became the first business school in the Midwest of China that has been certified by the European quality development system (EQUIS). Later in 2015, the school passed the China high-quality MBA education certification, awarded the highest level of five-year qualification. In 2016, the administration discipline of SBA ranked top 100 in «Financial Times».

The Audencia Business School of France was founded in 1900, one of the five elite business schools in France. Besides, Audencia Business School is the first business school in France to get the three global authority of the business school certification, that is, EQUIS, AACSB and AMBA. In 2016, this Chinese-French cooperation project about the marketing major of undergraduate was approved by the Chinese Ministry of Education and the two sides cooperated in a “4+0” mode. In 2017, SWUFE recruits 100 students from 6 provinces in China for the first time.

SBA and Audencia Business School of France will combine the qualifications of both disciplines and faculty to provide a French-based campus learning experience for the students. They are committed to cultivating high-end talents who not only have innovative and international perspectives, master management theory and marketing management of professional knowledge but also know very well about the East and West business culture and have high sense of social responsibility.