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undergraduate
Hong GUO
Major:Marketing
Title:Professor
E-mail:guoh@swufe.edu.cn

Education Background

1999/09 - 2003/09 Southwestern University of Finance and Economics Ph.D
1991/09 - 1994/07 Southwestern University of Finance and Economics Master

1985/09 - 1989/07 Southwestern University of Finance and Economics Bachelor


Research Area

Research Area:Marketing, Brand Management and Investment Economics


Refereed Publications

Journal Article

[1] Management World, No.12:The Efficiency of China's Commercial Banks: A View from the Perpective of the Decomposition of Shareholders' Value 2010(12)

[2] Management World, No.1:The Measurement and Application of Cost of Equity Capital Based on RIV 2010(1)

[3] Science Research Management, No.6:A Comparative Research on the Effect of Win-Back Strategy upon Customer Loyalty 2009(9)

[4] Science Research Management, No.6:A Comparative Research on the Effect of Win-Back Strategy upon Customer Loyalty 2009(11)

[5] Forum of International Science , No.6:The Study of the Integration Model of Public Listed Companies’ Ownership with Management Right 2004(6)

[6] Contemporary Finance & Economics, No.2:The Study of the Integration Model of Public Listed Companies’ Ownership with Management Right and Its Efficiency 2003(2)

[7] Finance Teaching and Research, No.6:Research on the Operation Situation of China’s Public Limited Companies

[8] China Daily of Finance and Economics, December 8, 2000.:The Period of the Tenth Five-Year Plan Our Country National Debt Supply and Demand Basically Will Balance

[9] The economic circles:In face of the global financial crisis with the concept of scientific development

[10] The management theory and application on both sides of the strait symposium on 2006 :China's listed companies of state-owned equity management behavior research 2006(11)

[11] The Sichuan Economic Journal on September 23, 2006:Corner shop can also manage the brand 2006(9)

[12] The party and government cadres in the new century theoretical study corpus (Red Flag Press):The connotation of the modern corporate governance and theory analysis 2004(7)

[13] The Urban Reform and Development:Update manager market construction and idea 2004(1)

[14] The problem of finance and economics research:Equity market research 2003(10)

[15] Urban reform and development:Share price manipulation system error and solutions 2003(4)

[16] The Economist:The company strategic mission of the authors of the book and evaluation 2003(2)

[17] Contemporary Finance:The listed company ownership and management rights in combination with patterns and their study efficiency 2003(2)

[18] The Financial Teaching and Research:China's listed companies operating performance research 2002(12)

[19] The science of finance and economics 2001 supplement:The teaching discussion for the industrial and commercial administration management 2001(12)

[20] China financial news on December 8, 2000:Bond supply and demand in China will be the basic balance during the tenth five-year plan 2000(12)

[21] The Sichuan Province Foreign Trade Accounting, No. 2:System selection of the State-owned Foreign Trade Enterprises out of the dilemma 1998(1)

[22] Journal of Guizhou College of Finance and Economics:The heory of corporate financial analysis information system 1996(3)


Meetings/seminars papers

[1] Participated in the 6th national university philosophy social scientific research symposium in Beijing

[2] General Project of Ministry of Education (2008) : The standard group and comparison group influence on consumer buying behavior and classification, based on the research of the bank card

[3] The country society branch fund project: "State Asset Drains Research", the sub-topic "State-owned Natural Property Drains Value Determination Scope and Estimate Method"

[4] Sichuan Province Philosophy Social Sciences Major Commission Research Project (2005) : To speed up the pace of new industrialization in Sichuan ,the 2nd series studies of leading industry and pillar industry development in sichuan

[5] Horizontal topic at the Provincial level (2005) : The 11th five-year plan in Sichuan Province usubf of foreign capital planning thought


Academic Book Authored

[1] Sichuan People's Publishing Agency:The Research into the Standardized Operation of China’s Public Limited Companies

[2] Southwestern University of Finance and Economics press:Corporate strategy management theory and practice

[3] Southwestern University of Finance and Economics press:The loss of state-owned assets

[4] Southwestern University of Finance and Economics press:The socialist market economy analysis --Theory, Policy,Applying


Teaching Materials and Others

[1] Southwestern University of Finance and Economics Publishing House:Brand Marketing

[2] Southwestern University of Finance and Economics press:An introduction to Macroeconomic Management