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Hong YE
Major: Tourism Management
Title:Associate Professor
Instructor for undergraduate and master students, courses including Tourism Marketing,Tourism Management, Tourism Resources Development and Planning, Folk Customs, and Public Relations.

Education Background

2007-2010 Southwestern University of Finance and Economics      Ph.D
1999-2002 Southwestern University of Finance and Economics      Master

1982-1986 East China Normal University                                     Bachelor

Research Area

Research Area:Tourism Management

Refereed Publications

Journal Article

[1] Urban Development Research :Initial  Thoughts of Tourism  Restoration Planning After the Wenchuan Earthquake in Sichuan ;2008.12

[2] Rural Economy:Motivation Mechanism of the Development of Rural Tourism: Take Chengdu as an Example;2007.10

[3] Economic Geography:The Influence of Regional Tourist Route-Joint Selection on Destination;2007.07

[4] Commercial Age:Proposals on Developing Arts Culture Tourism Resources of Chengdu;2006.09

[5] Travel Journal:China's Tourism Industry Regional Mode: Comparison and Empirical Analysis;2006.08

[6] Finance and Trade Economics:Comparison and Evaluation Of the Competitiveness Of Regional Tourism Between The East and West China [J];2006.05

Research Projects

[1] Dujiangyan Tourism Development Plan (1999-2020), Chengdu, The 10th and 11th "Five-Year"Tourism Development Plan

Academic Book Authored

[1] Tsinghua University Press:Tourism Marketing

[2] Higher Education Press: Tourism Marketing