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undergraduate
Enbi ZHANG
Major:Consumer Economics
Title:Professor
E-mail:zhangenbi@swufe.edu.cn

Education Background

2004/09 - 2009/06 Southwestern University of Finance and Economics   Ph.D
1995/09 - 1998/06 Hunan Normal University                                             Master
1991/09 - 1995/06 Hunan Normal University                                             Bachelor

Research Area

Research Area:Consumer Economy, Financial and Consumption


Refereed Publications

Journal Article

[1] Consumer Economics:The Main Influence Factors and Uncertainty Analysis of  Consumption Experience ;2009.06

[2] Fiance and Economics:To Analyze People's Overall Development Promoted by Leisure Consumption ;2008.10

[3] Consumer Economics:An Analysis of the Influence on Farmers' Comsuption from Housing Land Displacement in Shanghai Suburb;2008.04

[4] Consumer Economics:An Analysis of the Nature Difference between Experience and Consumer Experience ;2007.06

[5] Consumer Economics:A Discussion on Consumer Experience Connotation and Target;2006.06

[6] Consumer Economics:A Brief Discussion on Class Consumption and its Social Roots in Ancient China ;2005.04


Meetings/seminars papers

[1] The National 14th Consumer Economy Theory and Practice Symposium (Wuhan), paper submitted: An Analysis on Realizing Fair Consumption By Expanding Consumer Demand;2010.12.01

[2] The National 13th Consumer Economy Theory and Practice Symposium (Jinan),  paper Submitted: The Main Influence Factors and Uncertainty Analysis of  Consumption Experience ;2009.11.01

[3] The National 12th Consumer Economy Theory and Practice Symposium (Changsha), paper submitted: To Analyze People's Overall Development Promoted by Leisure Consumption ;2008.10.01

[4] The National 11th Consumer Economy Theory and Practice Symposium (Shenzhen), paper submitted: An Analysis of the Nature Difference between Experience and Consumer Experience  ;2007.10.01

[5] The National 10th Consumer Economy Theory and Practice Symposium (Lanzhou),paper submitted: A Discussion on Consumer Experience Connotation and Target;2006.07.01

[6] The National 10th Consumer Economy Theory and Practice Symposium  (Chengdu), paper submitted: A Brief Discussion on Class Consumption and its Social Roots in Ancient China ;2005.05.01


Research Projects

[1] 2010 National Social Science Fund General Project,   A Study on Public Policies Related to Realizing Fair Consumption By Expanding Consumer Demand;2010-2013

[2] Southwestern University of Finance and Economics "211 project",  An Analysis on Realizing Fair Consumption By Expanding Consumer Demand from the New Perspective of  Public Consumption;2009 - 2012

[3] 2009 National Humanities Social Sciences Research General Project of Ministry of Education,  "Public Spending: A Theoretic Study on Realizing Fair Consumption By Expanding Consumer Demand and Countermeasures";2009 - 2012


Academic Book Authored

[1] Southwestern University of Finance and Economics Press:On Consumer Experience;2010.12