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undergraduate
白璇
系别:市场营销系
职称:副教授
电子邮箱:baixuan@swufe.edu.cn

教育背景

2011.9-2014.10 香港城市大学 博士

2006.9-2009.3 西南财经大学 硕士

2002.9-2006.7 西南财经大学 学士


科学研究

研究领域:营销渠道战略、可持续性创新


研究成果

期刊论文

Bai Xuan, Sheng Shibin, Li Julie Juan (2016). “Contract governance and buyer-supplier conflict: The moderating role of institutions” Journal of Operations Management. 4112-24. doi:10.1016/j.jom.2015.10.003.

Bai Xuan, Chang Jeanine (2015). “Corporate social responsibility and firm performance: The mediating role of marketing competence and the moderating role of market environment” Asia Pacific Journal of Management. 32(2) : 505-530.

Chang Jeanine, Bai Xuan, Li Julie Juan (2015). “The influence of leadership on product and process innovation in China: The contingent role of knowledge acquisition capability” Industrial Marketing Management. 50: 18-29.

Chang Jeanine, Bai Xuan, Li Julie Juan (2015). "The influence of institutional forces on international jointventures' foreign parents' opportunism and relationship extendedness." Journal of International Marketing23(2): 73-93.

Li, Yongqiang, Wang Xuehua, Huang Lily, and Bai Xuan (2013), "How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective" Journal of Business Research, 66 (12), 2418-2424.

企业家社会资本的两面性:一项整合研究,科研管理,2012

企业家社会资本的负面效应研究:基于关系嵌入的视角,中国软科学,2012

信用卡开卡意愿与使用频率影响因素研究,中国工业经济,2008

创业意愿影响因素研究综述,经济学动态,2008



会议、研讨会论文

[1] Ex post governance and relationship repair: Matching governance to dependence structure. International Conference of Asian Marketing Associations, March 13-16, Seoul, Korea, 2014

[2] The influence of institutional environment on IJV’s foreign parent’s opportunism and IJV’s relationship extendedness. American Marketing Association Conference, Aug 1-3, San Francisco, USA, 2014

[3] How do corporate social responsibility activities contribute to firm performance: the role of market competence. American Marketing Association Conference, February 15-17, Las vegas, USA, 2013