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光华讲坛—Crowdfunding and (Micro-) entrepreneurship

发布时间:2019-07-11

主讲人:约翰霍普金斯大学 倪剑副教授

主持人:工商管理学院  付晓蓉教授

时间2019718日(星期四)9:00-10:30

地点:西南财经大学柳林校区通博楼A209会议室

主办单位:工商管理学院、科研处


主讲人简介:

Jian Ni is an Associate Professor at Carey Business School with joint appointment in the Department of Economics, Johns Hopkins University. He is an application-driven data scientist, and specializes in empirical and theoretical analysis of healthcare, financial service, environmental and energy, technology and emerging markets. His recent research interests include pricing, (non-)monetary incentive design, data analytics, people analytics, social media, mobile platforms and empirical industrial organization. His work is supported by National Science Foundation, National Institute of Health, Center for Global Health, Environment, Energy, Sustainability and Health Institute, China Medical Board, among others. He has published in top business and healthcare journals. He was named a 2017 MSI Young Scholar

倪剑是约翰霍普金斯大学凯瑞商学院的副教授,并在该校经济系任职。 他是一名应用驱动的数据科学家,专门研究医疗保健,金融服务,环境和能源,技术和新兴市场的经验和理论分析。 他最近的研究兴趣包括定价,(非)货币激励设计,数据分析,人员分析,社交媒体,移动平台和经验产业组织。 他的工作得到了国家科学基金会,国立卫生研究院,全球卫生,环境,能源,可持续发展与卫生研究中心,中国医学委员会等机构的支持。 他曾在顶级商业和医疗保健期刊上发表过文章。 他被评为2017年MSI青年学者。

主要内容:

Online crowdfunding, in the format of debt-based, reward-based or equity-based crowdfunding, become popular in recent years, especially enabled by big data and machine learning tools. These crowdfunding platforms facilitate (micro-) entrepreneurship for those with limited access to venture capital or formal credit systems. In 2017, about 16.2 billion US$ was raised through more than 1000 crowdfunding platforms around the globe. This rapidly expanding industry not only provides entrepreneurs opportunities to raise funds for their creative ideas but also create dynamic incentives between entrepreneurs and consumers/contributors. However, the information asymmetry and the ex-ante uncertainty about demand responses could generate disincentives on the fundraiser side and lead to higher chances of failures, which not only hurt backers, but also affect crowdfunding platforms' long-term growth. In a series of projects, I (and my collaborators) study the issues of cheap talk, entrepreneurial disincentives, and home bias in this market, and hope to provide some meaningful marketing and policy implications to facilitate entrepreneurship.

基于债务,奖励或基于股权的众筹形式的在线众筹近年来变得流行,特别是通过大数据和机器学习工具实现。这些众筹平台为那些无法获得风险资本或正规信贷系统的人提供(微)创业。 2017年,全球1000多个众筹平台筹集了约162亿美元。这个快速发展的行业不仅为企业家提供了为其创意提供资金的机会,而且还为企业家和消费者/贡献者之间创造了动态激励。然而,信息不对称和事前对需求响应的不确定性可能会对筹款方产生抑制作用,导致失败的机会增加,这不仅会伤害支持者,还会影响众筹平台的长期增长。在一系列项目中,我(和我的合作者)研究了这个市场中廉价谈话,企业家抑制和家庭偏见的问题,并希望提供一些有意义的营销和政策影响,以促进创业。



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