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光华讲坛—Beauty Penalty versus Beauty Premium

发布时间:2019-07-11

主讲人:约翰霍普金斯大学 朱萌副教授

主持人:工商管理学院  付晓蓉教授

时间:2019年7月18日(星期四)10:30-12:00

地点:西南财经大学柳林校区通博楼A209会议室

主办单位:工商管理学院、科研处

 

主讲人简介:

Meng Zhu is an associate professor at Johns Hopkins University. She received her PhD in marketing (minor: Social and Decision Science) from Carnegie Mellon University. Her research interests broadly fall into the domain of consumer judgment and decision-making, with a particular interest in examining the causes and consequences of, and solutions to resource constraints, inefficiency, and inequality. She was a recipient of Johns Hopkins University Early-career Catalyst Award, a semifinalist for President’s Frontier Award, an awardee of National Institutes of Health Grant, and a representative of Hopkins on the Hill at the US Senate. She has published in top journals across the business and healthcare fields, such as Journal of Marketing Research, Journal of Consumer Research, Harvard Business Review, Journal of the Academy of Marketing Science, Journal of Asthma, and American Journal of Respiratory and Critical Care Medicine. Her work has been featured in the media across the globe, such as New York Times, Washington Post, Boston Globe, Forbes, The Guardian, The Globe and Mail, Irish Times, and Zeit.de (Germany). She also served as a talk-show guest to discuss her research on constraints, urgency and deadlines at NPR (Planet Money), Sirius XM (BYU Radio), and Wharton Business Radio (Marketing Matters)

朱萌是约翰霍普金斯大学的副教授。她在卡内基梅隆大学获得市场营销博士学位(辅修:社会与决策科学)。她的研究兴趣集中于消费者判断和决策领域,特别关注于研究资源限制、效率低下和不平等的原因和后果以及解决方案。她是约翰斯·霍普金斯大学Early-career Catalyst 奖的获得者,President’s Frontier奖的半决赛选手,美国国家卫生研究院奖的获得者,以及美国参议院霍普金斯山的代表。她曾在商业和医疗领域的顶级期刊上发表过文章,如Journal of Marketing Research, Journal of Consumer Research, Harvard Business Review, Journal of the Academy of Marketing Science, Journal of Asthma, and American Journal of Respiratory and Critical Care Medicine。她的作品曾在全球媒体上发表过,如纽约时报,华盛顿邮报,波士顿环球报,福布斯,卫报,环球邮报,爱尔兰时报和Zeit.de(德国)。她还担任沃顿商业电台脱口秀嘉宾,讨论她在NPR(Planet Money),Sirius XM(BYU Radio)限制,紧迫性和截止日期的研究。

主要内容:

Attractiveness is highly valued in our societies. In the American and Canadian labor market, attractive workers earn about 5% more than the average, and unattractive workers about 7% less. The positive discrimination in favor of attractive workers—the so-called beauty premium—is a robust phenomenon. Explanations for beauty premium fall into three classes: taste-based, statistical-based, and belief-based. We conjecture that such a beauty premium may reverse for activities that require analytical skills. Consistently, we find that attractive individuals are perceived as having better social skills but worse analytical skills than plain looking individuals. We also manipulate the importance of social and analytical skills within the same profession, and demonstrate a reversal of the beauty premium—a beauty penalty—when analytical skills are more important. Unattractive professors are judged as being better researchers (a domain in which analytical skills are judged as more important) but worse teachers (a domain in which social skills are judged as more important). Further support for our proposition comes from the analysis of a large field dataset using machine learning techniques. Our results provide support for the belief-based discrimination, as beauty premiums and penalties arise from beliefs about individuals’ social/analytical skills.

吸引力在我们的社会中受到高度重视。在美国和加拿大的劳动力市场中,有吸引力的工人比平均工资高出约5%,而没有吸引力的工人则低7%。有利于有吸引力的工人的积极歧视 - 即所谓的美容溢价 - 是一种普遍的现象。美容溢价的解释分为三类:基于品味,基于统计和基于信念。我们推测,对于需要分析技能的活动,这种美容溢价可能会逆转。一直以来,我们发现有吸引力的个人被认为具有更好的社交技能,但比普通个体有更差的分析能力。我们还在同一行业中操纵社交和分析技能的重要性,并且当分析技能更重要时,展示美容溢价的逆转 - 美容惩罚。没有吸引力的教授被认为是更好的研究人员(分析技能被认为更重要的领域),而不是一个好教师(社会技能被认为更重要的领域)。对我们命题的进一步支持来自使用机器学习技术分析大型野外数据集。我们的结果为基于信念的歧视提供支持,因为美容保险费和惩罚来自对个人社交/分析技能的信念。

 


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