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Finding Excellent Corporates, and Strengthening University-Industry Cooperation

On 23 October 2020, Mr Heino Dannemann, Senior Human Resource Manager of Jetta Factory, FAW-Volkswagen Automobile Co., Ltd. Chengdu Branch, was invited to visit School of Business Administration (SBA) and discussed the possible cooperation with Professor Mingfeng Tang, Director of International Affairs Office of SBA and Sino-French Innovation Research Center.

Professor Tang presented the video and introduction of our university and school. Mr Dannemann watched and listened carefully, exchanging ideas with Professor Tang time to time. Then, it went straight to the topic of analysing the potential cooperative fields based on the advantages and demand of both parties. Both sides agree to organize seminar exchanges and mutual visits for the initial cooperation stage. These activities will certainly promote the formal cooperation between university and industry. At last, Mr Dannemann visited SWUFE History Museum and had a campus tour accompanied by student volunteers. He spoke highly of our students and the university and would like to facilitate our bilateral cooperation.

SBA is devoted to strengthening the university-industry linkage. It has established networking with several prestigious Chinese banks, local companies, SIEMENS Chengdu Branch and the European Union Chamber of Commerce in China Southwest Chapter. Companies, faculties and students all benefit from the diverse networking. The Friday meeting opens a door to cooperate with FAW-Volkswagen Automobile Co., Ltd. Chengdu Branch. The seminar exchanges will undoubtedly promote knowledge transfer between university and industry. (Discipline Construction Office)