Guanghua Forum-Modelling& Application of Saturation Effect on Individual Behaviour
Topic: Modelling & Application of Saturation Effect on Individual Behaviour
Lecturer: Zhao Lin ---- Associate Research Fellow of Chinese Academy of Science
Moderator: Professor Chen Yang ---- School of Business Administration
Time: Sept. 14th, 2020. 14:00-15:00 (UTC+8)
Live Broadcast Via Tencent Meeting ID: 965 607 376
(International Platform: VOOV Meeting ID: 965 607 376)
Host: School of Business Administration, SWUFE Scientific Research Department
About the Lecturer:
Zhao Lin, associate research fellow of Prediction Science Research Center, Academy of Mathematics and Systems Sciences of Chinese Academy of Sciences, is now the associate editor in the field of decision analysis in UTD journal Management Science. Her main research fields are Behavioral Economics, Decision Analysis and Risk Management. He has published many papers in Management Science, European Journal of Operational Research, Journal of Risk and Insurance, Journal of Financial Services Research, Insurance: Mathematics and Economics. She has presided over and participated in a number of National Natural Science Funds and National Social Science Funds. She won the "Taiwan Young People's Science Award" in 2017 and in 2018 won"Zhaoguan Science Award". Her paper "Everything in Modernization", "It is Time to Get Some Rest" were reported by 17 mainstream English media, including Business News Daily (United States), Recruiting Times (United Kingdom), Times Higher Education (United Kingdom), etc. Some of the achievements were selected as the case study of Darden Business School.
About the Lecture:
"Saturation effect" is a common behavioral effect in human consumption, work and investment decision-making, which has a wide range of economic impact. However, the academic research on this is comparatively limited. In this lecture, we introduce this phenomenon with common examples in economic life, construct corresponding mathematical model, and discuss how to use quantitative model to deal with this effect in service optimization, marketing and human resource management.
Everything in Moderation: Foundations and Applications of the Satiation Model. Management Science. Preprinted. DOI: 10.1287/mnsc.2019.3505