Guanghua Forum- Manufacturer's Encroachment Strategy with Substitutable Green Products
Topic：Manufacturer's Encroachment Strategy with Substitutable Green Products
Lecturer：Associate Professor Shi Chunming ----Wilfrid Laurier University
Moderator：Professor Liao Yi ---- School of Business Administration
Time：June 22nd ,2020. 9:00--10:20(GMT+8)
Live Broadcast Via Tencent Meeting ID:465 529 311
(International Platform: VOOV Meeting ID:465 529 311)
Host: School of Business Administration, SWUFE Science Research Department
About the Lecturer:
Dr. Shi Chunming is an associate professor, Ph.D supervisor and Director of Supply Chain Management Research Center, School of Business and Economics, Wilfrid Laurier University, Canada. He acquired two Bachelor's Degree in Electronic Engineering and Business Administration respectively from the University of Science and Technology of China, one master's degree in Electronic Engineering from National University of Singapore, and a Doctor's Degree in Operation Management from Washington State University. His research interests include Supply Chain Management, Sustainability Research and Data Analysis. Currently, he has published many papers in International prestigious and mainstream academic journals, including EJOR, OMEGA, IJPE, JORS, IEEE Transactions on SMC, etc. He has been funded by the Natural Science and Engineering Research Council of Canada and the Canadian Institute of Chartered Accountants. His papers being published have won the honorary award of Canadian Management Science Association twice.
About the Lecture:
The lecture mainly discusses the situation of manufacturers selling green alternative products to downstream subsidiaries and independent retailers in the structure of dual channel supply chain. The core of this study is the introduction of an independent cannibalism structure, that is, the subsidiaries of manufacturers can maximize their profits by making their own decisions (pricing, purchasing quantity). At the same time, green sustainable development is also an important feature of this study.