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发布时间: 2022-11-14


主讲人:斯特拉斯堡大学 Thierry Burger-Helmchen教授

主持人:工商管理学院 唐明凤教授


举办地点:腾讯会议   ID:458-473-362

主办单位:工商管理学院 国际交流与合作处 科研处


Thierry Burger-Helmchen is a professor in Management Science. He is the author of more than 50 articles in peer-reviewed journals such as International Journal of Information Management, Long Range Planning, Industry and Innovation, and also published several books (textbooks and research books) on economics and management. He served as dean of the faculty of economics and management of Strasbourg. He is currently deputy vice-president for learning and teaching at the University of Strasbourg (56,000 students).

Thierry Burger-Helmchen, 管理科学教授,曾在《International Journal of Information Management》《Long Range Planning》《Industry and Innovation》等同行评审期刊发表逾50篇文章,并出版多部经济、管理领域的教学用书及研究类书籍。Thierry Burger-Helmchen教授曾任法国斯特拉斯堡大学经济管理学院院长,现任该校教务副校长。


In the age of knowledge and digital technology, information dissemination is becoming increasingly rapid and widespread, and competition in international markets is becoming increasingly fierce. Facing the uncertain external environment, organizations and individuals need to be creative to adapt to environmental changes. For transnational corporations, their business activities are usually located in different country regions, and how to utilize the creativity of these geographically distributed business teams is a question for their management to consider. This study focuses on how a transnational corporation leverages the creativity of its research and develop teams located in different countries to develop new products. The company has studios in Canada, France, China and Japan, and these four studios work together to develop the same new product. Research methods such as real-time recordings and interviews are used to explore how this company stimulates the creativity of its R&D team and promotes the mechanism of new product development, and to summarize relevant multinational management practices.