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关于提交2018级市场营销(金融服务与营销)本科生《创新、创业与社会实践》和《名著阅读》学分认定材料的通知
发布时间: 2021-11-12

各位同学:

根据2018级市场营销(金融服务与营销)(中外合作办学)人才培养方案安排,本学期需要完成实践环节《创新、创业与社会实践》《名著阅读》的学分认定工作。请学习委员以班为单位,收齐后于12月30日前,交至通博楼A309廖老师处,并填写“实践环节提交统计表(附件1)”发送电子版至lyc@swufe.edu.cn

注意:2019级《创新、创业与社会实践》课程将在2022年春季学期开展。

具体要求如下:

课程

名称

环节名称

学分获得办法

注意事项

名著阅读

名著阅读

4学分

1. 学生参加读书小组活动分享读书心得并获得合格认可,每次活动可认定为0.5个学分。

2. 学生提交3000字以上的读书笔记,每篇合格的读书笔记可认定为0.5个学分。

若未参加读书活动,提交8篇读书笔记(见附件4)

Course name

credit

content

Grade

创新、创业与社会实践

Innovation,   Entrepreneurship and Social Practice

4

This part focuses on the principles of starting-up a new business   venture. Throughout the session we will discuss and critically reflect upon   the economic, technological, societal, and global dimensions of   entrepreneurship, and explore a range of concepts, models and approaches that   represent the theory of entrepreneurship. Students will apply this knowledge   to practice by working in teams to experience multiple aspects of a new   venture start-up.

The unit will be   delivered in a full-time mode through a combination of face-to-face lectures   and seminars that will feature student centred activities (including group   work activities and discussion) in order to facilitate the linkage between   theory and practice.

2 hours a week during   17 weeks

注:即“Entrepreneurship”课程,由南特高等商学院组织开设(2018级2020-2021-2学期已结课)。

Team project and essay writing + final exam (60%)
 
该部分对总分的权重为60%

Company visits will   be programmed in the academic year. Students will have to attend at least 3   of these company visits by the time they submit their report.

注:即由西财-南特项目组织的企业参观。

40% of the grade will be based on a report about the company visits   and the conferences attended by the students (cf. below).

该部分对总分的权重为40%

Submit a 1500 words report in English, constituted of 2 parts:

The first part will be a review of one of the company visits. Content   should focus more particularly on the company area activity, size, business   model in China, experience of the Chinse market, etc.

The second part   should be an assessment of one of the conferences, based on topic, content,   information provided, etc. In addition, the lecture log-sheets need to be   completed (see attached2&3)注:企业参观和讲座报告封面模板见附件2,讲座记录单见附件3  

 

附件下载: 附件1工商管理学院实践环节提交统计表(市场营销(金融服务与营销)XX班).xlsx 附件2创新、创业与社会实践认定材料报告封面.doc 附件3工商管理学院参加学术讲座记录单Lecture log-sheet(英文版).doc 附件4《名著阅读》认定材料封面.doc