(1) Enterprise Management
This major aims at nurturing senior talents on operation, management and academy with global operation views to meet the demand of socialism market economy and modern business operation.
Learning objectives
Be equipped with theory on the primary stage of socialism.
Master the newest theory and methods on business management.
Have independent innovative ideas in a research area.
Have the ability of developing scientific research independently.
Be equipped with ideas and ability of dealing with business practical issues.
Research areas
Organization theory and enterprise management, organization and Corporate Finance, Behavior economics and incentives and Corporate strategy and decision-making analysis
Kinds of jobs after graduating
The graduates might work in colleges, Scientific Research Institutions, Large International Corporations for teaching, research, planning and senior management.
(2) Tourism Management
Learning objectives
Master the basic theory and professional knowledge on this major systematically and profoundly
Grasp the international forefront academic theory on this major and research on the forefront issues independently
Analyzing problems and solving them independently
Kinds of jobs after graduating
The graduates might start with teaching and research on tourism management in colleges and research institute. They can also work in tourism enterprises for management or in government sector for tourism management decision, polity designing and consulting.
(3) Marketing
Leaning objectives
Master the systems theory and forefront theory on this major
modeling method on marketing research
Know the international forefront academic research trends on this major and research on the forefront issues
Have the ability of teaching and researching on marketing theory independently
Kinds of jobs after graduating
The graduates might start with marketing management in colleges and Research Institutions or senior marketing management in Business Enterprises. They can also work in Government Sectors for marketing management decision, policy design and consulting.
(4) Human Resource Management
Learning objectives
Master the basic theory on modern management
Analyzing and solving problems independently
Be qualified to research on modern human resources management
Become the senior talents on teaching and research in colleges and on management for modern human resources management operation
Research areas
Human resources management theory and practice and strategic human resources management
(5) Logistics Management
Learning objectives
Master the modern logistics and service management theory and related discipline knowledge
Be equipped with all kinds of logistics and service system on management and technology
Be familiar with modern information technology methods
Be qualified to work in the field of logistics and service management for research, planning, design, development, operation management and informationization
Have good ability of logistics and service enterprise strategic management and actual operation with international competitiveness
Research areas
The supply chain modeling and optimization and service science and engineering.
(6) Industrial Economics
Learning objectives
Master Marxism, Mao Zedong thoughts and Deng Xiaoping theory
Grasp professional knowledge on this major systematically and profoundly
Have the ability of independent research with innovative scientific research achievement
Apply professional knowledge to practice with good ability of practice
Master at least one foreign language
Read the foreign-language materials on this major proficiently
Have a good ability of writing and international academic communication
Research areas
Industrial structure and industrial development, Industrial organization, regulation and competition policy, Industrial economic management and structural reforms and Industrial development and macro-control
(7) Consumer Economics
Learning objectives
Have a solid knowledge of macroeconomic theory and microeconomic management
Master the theory on consumption economics
Have the basic knowledge of sociology, ethics and culture discipline
Have a basic ability to integrate this major with other disciplines for thinking and exploring
Have a good ability of independent research
Have innovative ideas and quality
Kinds of jobs after graduating
The graduates might start as senior professional talents on consumer economy theory research and teaching in China.
(8) Circulation Economics
Learning objectives
Master Marxism, Mao Zedong thought and Deng Xiaoping theory
Grasp professional knowledge on this major systematically and profoundly
Have the ability of independent research with innovative scientific research achievement
Apply professional knowledge to practice with good ability of practice
