(1)Enterprise Management
This major is based on Economics and Management in SWUFE with a long history and rich experience. It aims at equipping the students with theories on modern management and economics, and good skills on computer and foreign language. Through the combination of General Education and Professional Education, this major emphasize on practical teaching to cultivate students the ability of lifelong learning, highly-developed sense of social responsibility and the confidence to face the challenge.
Learning Objectives
Master the theories on modern management and economics systematically and correctly
Receive the fundamental training on enterprise management analysis and skills
Grasp the qualitative analysis method and quantitative analysis method of enterprise management
Be equipped with the ability of analyzing and solving management problems
Be a good communicator with quick response and good literal and verbal ability
Be familiar with the advanced theories and development trends about this major
Master a foreign language
Know how to retrieve literature and data
Be equipped with the ability of primary scientific research and practice
Courses
Public elementary courses: Philosophical Principle of Marxism, Calculus, English, and Computer Basis
Liberal arts courses: the General Theory of Sociology, an Introduction to Law and College Physics
Elementary courses of major disciplines: Modern Management, Macroeconomics, Accounting Principles, Principle of Statistics, Managerial Economics, Marketing Principles and Industrial Economics
Professional courses: Strategic Management, Organizational Behavior, Human Resources Management, Production and Operation Management, Financial Management, Management Information System and Supply Chain Logistics Management
Cultural quality courses: History and Culture, Science and Method and Literature and Arts
Kinds of jobs after graduating
The graduates might start as supervisor in business enterprise, public institution and government sector or consultant and planner in consulting company. Meanwhile，for its rich discipline system, this major has the future education platform for graduates who have future study potential.
(2) Marketing
This major is based on Economics and Management in SWUFE aiming at cultivating marketing and management talents with economic management ability.
Learning Objectives
Be equipped with profound basis on Economics and Marketing theories
Be familiar with marketing management skills and working method
Have good ability of market research, information collecting and dealing, marketing planning and decision making
Know how to carry out marketing management work
Master the application of scientific decision software and professional English
Courses (Advertising Management Direction)
Financial Management, Introduction to Advertising, Professional Advertising Design, Advertising Operation and Management, Consumer Behavior, Market Research, Advertising History and Classic Cases, Advertising Effect Research, Computer Graphic Design, Public Relations, Advertising Psychology, Product Packaging and Decoration and Advertising Planning and Originality
Kinds of jobs after graduating
The graduates might start at an organization or management position in Business Enterprise, Financial Institution and Foreign Trade Company. They might also work in Advertisement Company, Consulting Company or Circulation Management Sector and Research Institute in government.
(3) Tourism Management
For various management courses and advanced faculty in SWUFE especially in School of Business Administration, this major aims to nurture operation and management concepts and tourism operation management skills for students.
Learning Objectives
Universality on future Tourism and Services
Be equipped with Tourism Economic Management theories
Relatively high level foreign language
Understand the tourism development and operation model both in China and abroad
Be familiar with the tourism policy, and law in China and international tourism operation system
Be equipped with professional skills through practice
Courses
Professional elementary courses: Management, Economics, Accounting Principles, Marketing and Principle of Statistics
Professional major courses: Hotel Management, Tourism Resources Development and Planning, Tourism Culture, Tourism Economics and Restaurant Management
Four professional elective courses: Tourism Psychology, Human Resources Management, Industrial Economics and Tourism Service Management
Several professional practical courses
Short-term practice in famous enterprise
Kinds of jobs after graduating
The graduates might work in Tourism Corporation, Public Institution, Government Sector and domestic and international Service Enterprise.
(4) Logistics Management
This is an emerging discipline integrating Management, Economics, Engineering and Science. It aims at equipping the students with theories and research methods on Modern Business Administration, Management Science, Economics and Law. After learning, the students should have technological skills, interpersonal skills and conceptual skills, qualified to work in Business Enterprises, Social Organizations and Government Sectors for management, teaching and researching.
Learning Objectives
Be equipped with knowledge on Logistics and Supply Chain Management or other relative disciplines
Master various business and skills on transportation, storage and delivery
Grasp the modern information technology methods
Be qualified to work in logistics management field for planning, design, management and informatization
Have good ability in practical operation
Courses
Major courses: Management, Economics, Higher Mathematics, Modern Logistics, Technological Economics, Logistics System Planning, Management Information System, Database Principles, System Engineering, Operations Research, Transportation Management, Basis of Computer Application, Projects Management, Purchasing and Supply Management and Marketing
Enterprise Understanding and Production Practice
Professional practice: Logistics Information System Design and Logistics System Planning and Design
