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Faculty Directory

Meng ZHANG

Meng ZHANGMajor:Tourism ManagementTitle:ProfessorE-mail:zhangm707@swufe.edu.cnCourses:

Tourism Cross-cultural Consumption, Tourism Competitiveness,Tourism Cross-cultural Comparative Study

Education Background

2000-2005 Southwestern University of Finance and Economics PHD

1994-1997 Southwestern University of Finance and Economics Master

1982-1986 Southwestern Normal UniversityBachelor

Research Area

Research Area:Tourist Consumer Behavior, Tourism Competitiveness, Tourism Cross-cultural Comparison

Refereed Publications

Journal Article

[1]Tourism Tribune:An Empirical Study on the Influence of Negative Events on Catering Brands -- on the Basis of Theory of Interests, [J] ;2014

[2]Tourism Tribune:An Analysis of Elements and Intensity of Local Attachment – Based on Qualitative Research on Young Tourists;2014

[3]Internet and Enterprise Management, Vol. 8, No. 3:Measuring The Value Of Online Information To Hotel E-Bookings: An Empirical Study From China;2014

[4]Human Geography:A Summary Discussion of Foreign Tourists’Complain [J];2013

[5]Tourism Research (reprinted by the RDFY "Tourism Management" no.3, 2013):A Study of Online Travel Booking Service Quality Based on OTA [J];2012

[6]Tourism Tribune:An Empirical Study Of Online Comments' Impact On Consumer’s Purchasing Intention In Hotel Industry – Based On Time And Social Gap Scenario [J] ;2012

[7]Consumption Economy:Research On Influence Of Public Finance Welfare On Tourism Consumption, [J];2012

[8]Tourism Tribune:A Study On Influence Of Online Information On Hotel Online Booking, Based On Analysis Of The Data Of Ctrip Online Hotel Bookings -- [J];2011

[9]Journal of Southwest University for Nationalities (HUMANITIES AND SOCIAL SCIENCES EDITION), (reprinted by the RDFY psychology no.10, 2010);:A Summary Of Research On Psychology Influence Mechanism On Public Praise Intention[J];2010

[10]Finance and Economics Science(books and information center of Renmin University of China, "Tourism Management" no.4, 2009) :The Sustainable Development Of Urban Tourism: A Theoretical Analysis Framework [J];2009

[11]Tourism Tribune:Evaluation Of Regional Tourism Competitiveness: Indicators And Methods [J]. 2007

[12]Finance and Trade Economics:Comparison And Evaluation Of The Competitiveness Of Regional Tourism Between The East And West China [J];2006

[13]Journal of travel. (books and information center of Renmin University of China, "Tourism Management" no.6,2006):Factors Analysis Of Restricting The Development Of The Cluster Tourism Industrial – Take Jiuzhai International Tourism Area As An Example [J];2006

[14]Journal of Sichuan University (Philosophy And Social Sciences Edition):Evaluation Of The Current Situation And Countermeasure Selection Of The Western China Tourism Competitiveness [J];2006

[15]Tourism Science (books and information center of Renmin University of China, "Tourism Management" no.2,2007):Regional Tourism Competitiveness: Two Dimensional Analysis Model[J];2006

[16]Finance and Economics Science:Enhance The Competitiveness Of Regional Tourism By Industrial Cluster [J];2005

[17]Journal of Southwest University for Nationalities (books and information center of Renmin University of China, "Tourism Management" no.3, 2006):International Comparison And Reflection Of Travel Service Enterprises' Competitiveness Between America And China [J];2005

[18]Rural Economy:Sichuan Agricultural Tourism Development Problems And Countermeasures[J];2005

[19]Finance and Rconomics Science:A New Perspective Of Tourism Products' Core Competitiveness[J];2001

Research Projects

[1]Chair: National Natural Science Foundation of China (General Programme): A Study on Purchase Framework Effect Of Consumer Services(71372207) ;2014-2017

[2]Chair: Humanities and Social Sciences Planning Fund of Ministry of Education: A Study of the Effects from Negative Events on the Service Brand Assets --Catering Brands as an Example (13YJA630129) ;2013-2015

[3]Chair: Sichuan Province Philosophy And Social Planning Fund (SC13LY17): Sichuan Province Tourism Development Strategy Of "Multi-Points And Multi-Levels" Research;2013

[4]Chair: Sichuan Province Philosophy and Social Planning Fund (SC12LY11): Research On Influence of The Internet Public Praise On Online Tourism Marketing Research -- Take The Hotel As An Example;2012

[5]Chair: Sichuan Province Philosophy and Social Planning Fund Research on Public Praise Control -- Take Tourism as An Example;2010

[6]Chair: Sichuan Province Philosophy and Social Major Bidding Sub Topic:Great-Leap-Forward Development Of Sichuan Tourism Industry;2007

[7]Chair: Department of Science and Technology of Sichuan Province:Sichuan Tourism Pathway Development Research after the Earthquake 2008

[8]Chair: Science and Technology Department of Sichuan Province: A Study On The Evaluation Indicators And Methods Of The Sustainable Development Of Urban Tourism;2007

[9]Chair: Science and Technology Department of Sichuan Province: A Study on the Competitiveness of Regional Tourism;2005

[10]Chair:The Central University Foundation Funds, "Tourism Management Key Research Base";

[11]Chair: The Central University Foundation Funds (JBK140302), A Study on Tourists’ Impulsive Purchasing Based on Perspective Of Anticipated Regret;2014

[12]Chair: Developing Annual Key Project of The Central University basic operational expense funds (JBK130941): A Study of the Effects from Negative Events on the Service Brand Assets --Catering Brands as an Example;2013

Academic Book Authored

[1]China Tourism Press:Introduction to Leisure and Recreation;2010

[2]Southwestern University of Finance and Economics Press:An Theoretic And Empirical Study On Regional Tourism Competitiveness;2005