Education Background

2003/09 - 2013/12 Southwestern University of Finance and Economics Ph.D

1992/09 - 1995/07 Southwestern University of Finance and Economics Master

1981/09 - 1985/07 Southwestern University of Finance and Economics Bachelor

Research Area

Research Area：Marketing Management, Circulation Economy Theory and Practice, Theory and Empirical Study of Retail Enterprise Management

Refereed Publications

Journal Article

[1] Finance and Trade Economics：Research and Theoretical Model on Causation of Forgery 2007(9)

[2] Rural Economy：The Reasonable Establishment of The Price of Water Resource and Economic Continous Development 2007(6)

[3] Business Study：Research on Choices and Behaviors Variation of Enterprise Logistics Mode during Transformation Period 2007(5)

Meetings/seminars papers

[1] Chinese Marketing Science Academic Annual Meeting,Foreign Business and Economics University ,"Research on The Effect of Interaction Qualities of Two Services Types to Customer satisfaction Difference 2010(8)

[2] China's Marketing Science Academic Annual Meeting , Sun Yat-Sen University,"Cheaper or Favorite?--Based on The Research on Implicit Preference Reversal Experiments of Information Distortion Before The Decision Making 2012(8)

Research Projects

[1] Research on Social Network Dynamic Influence To Sales Performance,Project of The Natioanl Science Foundation of China

[2] Research on Double Ownership Dimensions of Customer Relationship --Employees Ownership Dimension and Enterprise Dimensions, Project of Ministry of Education of Humanities and Social Science Fund

[3] Research on Speeding Up Sichuan Province's 'four leap' guided by Scientific Development Concept ,Significant Bidding Project of Sichuan Province Social Science

[4] Research on China's Circulation System Innovation ,Project of The National Fund of Social Science

[5] Theoretical Analysis on Product Quality Safety and The Management of Fake and Inferior Products,Project 2005 of Sichuan Province Social Science

[6] Research on Tourism Industry Cluster Development of Sichuan Province,Project of Sichuan Province government

Teaching Materials and Others

[1] Advertising Planning 2007(3)

[2] Southwestern University of Finance and Economics Press：Advertising Principle and Planning 2007(9)

[3] Social Sciences Academic Press：Report on China's Commercial Market Development,in charge of report writing of Hehuachi market,Chengdu 2006(6)

[4] China Economic Publishing House：The Theory and Practice of Circulation Industry2002(6)