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Yulian DING

Yulian DINGMajor:Industrial EconomicsTitle:Associate ProfessorE-mail:yulianding@swufe.edu.cn

Education Background

2004/09 - 2010/10 University of Alberta Ph.D

2001/09 - 2004/06 Nanjing Agricultural University Master

1997/09 - 2001/06 Nanjing Agricultural University Bachelor

Research Area

Research Area:Applied Demand Analysis, Consumer Behavior

Refereed Publications

Journal Article

[1]Journal of Economic Behavior & Organization, 92: 214-223.;The Influence of Trust on Consumer Behavior: An Application to Recurring Food Risks in Canada;Ding, Y., M. Veeman, and W. Adamowicz;2013

[2]Agribusiness: An International Journal, 28(1): 54-66.;The Impact of Generalized Trust and Trust in the Food System on Choices of a Functional GM Food;Ding, Y., M. Veeman, and W. Adamowicz;2012

[3]European Review of Agricultural Economics, 39(5): 745-769.;The Influence of Attribute Cutoffs on Consumers’ Choices of a Functional Food.;Ding, Y., M. Veeman, and W. Adamowicz. 2012.;2012

[4]Canadian Journal of Agricultural Economics, 59: 337-359.;Habit, BSE and the Dynamics of Beef Consumption;Ding, Y., M. Veeman, and W. Adamowicz.;2011

[5]Journal of Agricultural and Resource Economics, 31(2): 376-391.;Actual Media Reports on GM Foods and Chinese Consumers’ Willingness to Pay for GM Soybean Oil;Hu, W., F. Zhong, and Y. Ding;2006

[6]China Rural Survey, 1: 13-22;Consumers’ Attitudes towards GM Foods-A Case Study in Nanjing;Zhong, F. and Y. Ding;2004

[7]AgBioForum, 5(4): 136-144.;GM Foods: A Nanjing Case Study of Chinese Consumers’ Awareness and Potential Attitudes;Zhong, F., M. A. Marchant, Y. Ding, and K. Lu;2002

Meetings/seminars papers

[8]Functional Food Choices: Impacts of Trust and Control Beliefs.;2013/08

[9]Influence of Trust on Candian Consumers’ Reactions to the Perceived Food Risk of Three Recurring BSE Cases.;2012/10

[10]Food Risks: Concerns and Policy Issues;2011/6

[11]The Influence of Attribute Cutoffs on Consumers’ Choices of A Functional Food;2010/9

[12]The Roles of Generalized Trust and Trust in the Food System on Consumers’ Food Choices;2010/7

[13]Habit, BSE and the Dynamics of Beef Consumption;2009/5

[14]Consumer Interest in CLA-enriched Beef Products: An In-situ Choice Experiment Approach;2007/07

[15]A Nanjing Case Study of Consumers’ Attitudes towards GM Foods;2003/10

Research Projects

[16]2014 - 2016;Trust, Certification and Consumer Behavior