Yu ZHANGMajor：MarketingTitle：Associate ProfessorE-mail：zy@swufe.edu.cnCourses：
Business Negotiation, Marketing,Management, Negotiation and Selling Skills, Public Relations, Commodity Circulation Theory, Management Communications and Controls, Commodity Science and Commodity Business Management
Education Background
2006/09 - 2012/07 Circulation Economics, Southwetern University of Finance and Economics Ph.D
1997/03 - 1999/02 Industrial Economics, Southwetern University of Finance and Economics Master
1986/09 - 1990/07 Trade Economics, Zhongnan University of Economics Bachelor
Research Area
Research Area:Marketing, Service Marketing, Marketing Strategy Planning and Strategy Research, E-Marketing
Refereed Publications
Journal Article
[1]Journal of Chengdu Sport University:Constraining Factors on Development of Sports Shoe Industry and its Countermeasures ;2005.04
[2]Southwest Finance:A Discussion on Fiancial Holding Companies' Rules: The Reasonable Choice of Chinese Financial Development;2004.10
Research Projects
[1]The Third Prize of Sichuan Science and Technology Award, " The Research of Regional Tourism Competitiveness" ;2008
[2]One of the major participants of the study: "Guided by the Conception of Scientific Development, Research on Four Leap-forward of Sichuan Province" ;2007
Academic Book Authored
[1]Enterprise Management Publishing House:Speech, Eloquence, Debate and Negotiation;1997.08
[2]Sichuan University Press:Business Negotiation;2005.01
[3]Southwestern University of Finance and Economics Press:Modern Business Negotiations;2013.11
